SBR Hosts “Plogging RUN” CSR Event to Promote Environmental Awareness

Jakarta, August 24, 2024 — As part of its Corporate Social Responsibility (CSR) commitment, SBR proudly held a community-driven initiative called “Plogging RUN”—a unique event that combines jogging with litter collection, aiming to raise awareness about environmental cleanliness and sustainable habits.

Held on Saturday morning, the event gathered running clubs from across Jakarta to join forces in a meaningful and active way: running while picking up trash along the designated route. The activity took place in one of Jakarta’s green corridors, where participants ran in teams, collecting plastic waste, food wrappers, and other litter strewn along the track.

Plogging, a term derived from the Swedish words “plocka upp” (to pick up) and “jogging,” has grown into a global movement—and SBR has taken this momentum to a local level. With the growing concern about urban waste and pollution, this activity served not only as physical exercise but also as a strong statement for cleaner public spaces.

Throughout the run, volunteers were provided with gloves and trash bags, and every piece of garbage collected was responsibly disposed of at the designated waste management zones at the end of the route. The initiative reflects SBR’s core values in promoting an active lifestyle while also taking responsibility for the environment.

“We believe that taking care of the planet starts with small, consistent actions. Through Plogging RUN, we want to show that everyone can make a difference—even while doing something as simple as running,” said a representative from SBR.

The event closed with a group reflection session and community photo, symbolizing unity between sport and social awareness. SBR looks forward to making Plogging RUN an annual event and continuing to empower communities to care for the environment in fun, engaging ways.

Run for Good: Sharing Pre-Loved Running Shoes with Those in Need

In January 2024, the spirit of kindness and social responsibility took center stage with the launch of our CSR initiative titled “Run for Good.” This program was designed to make a meaningful impact on the community, especially young runners who are passionate about the sport but face limitations due to a lack of proper running gear.

Through “Run for Good,” we invited the public, running communities, and partners to join us in collecting pre-loved running shoes that are still in good and usable condition. Each pair was carefully sorted, cleaned, and ensured to be fit for use before being distributed.

The primary recipients of this initiative were underprivileged youth running groups who are currently developing their athletic potential. We believe that every big dream starts with a single step — and having proper footwear is a basic yet powerful form of support and encouragement.

This initiative was not only a moment of giving, but also a reminder that social care can begin with something simple: donating what we no longer use to those who truly need it. With “Run for Good,” we aim to foster a stronger sense of solidarity, empower local communities, and help shape a brighter future for the next generation — one pair of shoes at a time.

Because running for a cause is never a wasted step.