About Us
Our Company
Founded in 2018, SBR as a company strives to honor and support the growing cycling culture in Indonesia. Through long-term thinking, customer focus, and passion for excellence, we succeeded in achieving outstanding growth over the years. From our humble beginning, we now have an accumulation of more than 20 stores spread over 30 cities in Indonesia, and 2 online brands, Bike Center and Cyclopedia.id.
SBR Way
SBR is guided by three pillars: focusing on the people; our customers and staff, transparency in our methods, and passion for pioneering new ideas. This common goal is what pushes us and prevents us to stop at where we used to be.
Testimonials
Life at SBR
“Friendly work atmosphere, solid team, mutually support each other.”
“As a bicycle enthusiast, I get huge support and the opportunity to learn more about bicycles can be found here.”
“Here I get my own challenges that make me always want to grow more and get further achievements.”
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values
Business Philosophy
Riders Are The King
Our brand is a promise to our customers. We treat customers as part of our company culture, a part of our family. That’s why we are invested in fine customer service and fostering connections between cyclists in Indonesia.
Everyday is Day One
There is always room for improvement. Guided by our focus on the customers instead of our competitors, we approach every single day with a renewed spirit to earn our customers’ trust and deliver excellence.
Location & Contact
we have 20 more stores spread over 30 cities in Indonesia
Cycling
Running
About
To inspire people in healthy living and to always give the best service experience, we are here to provide for your sports needs.
Contacts
+62 21 22212077